Tuesday, 16 September 2008

For Anyone Who Asks Me What's On At The Cinema Shortly...

Empire has the answer.

I'm not entirely sure that 'Sizzle' reels really do the business that their creators would hope them to - 60 seconds of quick-fire clips ,devoid of context, surely only blitz an audience into submission and rarely, if ever, register as anything more than another barrage of blipverts.

And the audience at the cinemas that I go to are usually busier texting these days than watching anything that's up on screen.

In short? Fail...



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